Your Weekly Guide to Self-Directed Asset Class ETF Rotation  
Asset Class ETF Rotation 
Double your retirement savings in 15 years compared to what you would have using your current investment strategy
Focused 15 Investing uses proprietary algorithms to measure market resilience, and these measures are applied to a limited number of carefully selected liquid ETFs representing stocks, bonds, and cash.  The weekly publication gives you a clear example of how to weight ETFs in your retirement account.  
  • Favoring the resilient asset classes – these are most likely to recover quickly from any bad news and events should they occur
  • Reducing exposure to the vulnerable ones – these are likely to struggle to recover from bad news and events 
  • Obtaining higher investment returns with similar risk compared to your current investment strategy 
Get started with a 
30 Day Complimentary Trial Subscription:
Jeffrey Hansen
Developer of Focused 15 Investing
 Over 30 years of investment industry experience
 Evaluated over 2000 of the top investment teams and individuals around the world
 Managed mutual funds worth roughly $500 million (in 2008) through the global financial crisis from 2007 through 2014 
How Does It Work?
The Weekly Publication
Focused 15 Investing is a weekly publication that provides several model portfolios of ETFs, which consist of specific ETFs and their target weights for the coming week.  Our educational material helps you select the model portfolio that is right for you.  All you have to do is trade the ETFs held in your account to match the target weights. We provide a sample worksheet to help you determine the numbers of ETFs shares to trade given your account size.  By using Focused 15 Investing research, you will favor the most resilient asset classes and avoid the most vulnerable.   
Asset Class Rotation Is The Key
Our proprietary algorithms analyze a tremendous amount of data each week and compare the current levels of resilience of an asset class to its historical resilience cycles to determine the probability of and upcoming shift – moving from resilient to vulnerable, or vulnerable to resilient.  The early identification of these inflection points in pricing trends allows us to rotate asset classes successfully over time.        
What Are Our Subscribers Saying? 
Dr. S. 
Washington, July 2019

20% Annual Return Over 3 Years Ending June 30, 2019. 

If Dr. S’s account were a publicly available fund, it would have been the second-best performing fund in the US based on data from Bloomberg LLC. 

"I started investing with Focused 15 Investing in early 2016.  I was, and still am, a novice investor.  Focused 15 Investing appealed to me because it seemed to offer something very positive and unique compared to investing advice I had followed for the prior 30+ years.   
 
Investing using Focused 15 has become a task I look forward to each week. While I spent a little more time on each trade at the beginning, I now spend approximately 20 minutes to trade three accounts each week. I trust the research of Focused 15 and don't second-guess it. 
 
I still consider myself a novice investor and don’t follow the markets closely. I am busy with my own practice. But I feel like my performance through Focused 15 is that of a master investor!  
 
I enjoy the process of doing my own trades. It is empowering, and I feel confident doing it. That is not to say I haven't made mistakes. I have missed an occasional trade. I have made a few mathematical errors. But I enjoy being involved this way in my financial future and cannot imagine a better way to improve my financial condition."
E. Talcott
Washington, August 2019

E. Talcott’s accounts have outperformed their prior investment strategies, as well as their own benchmarks for evaluating the research.
"We own a marketing communications business, specializing in writing about and for the investment industry. As such, over more than 25 years, we’ve had the privilege of working for dozens of investment firms, interviewing specialist (and generalist) money managers and writing about their processes.  
 
In all my years in this business, I’ve never met a more astute and innovative investment professional than Jeff. When he launched Focused 15, we were enthusiastic about using his approach. 

Jeff’s system takes a lot of pressure off of us: Instead of looking at the market all the time and agonizing over whether we’re positioned properly, we’re simply confident in his market resilience model. And, after five years of successfully investing with Focused 15, we are also now in a better financial position. I might still be concerned about running out of money when I’m 95, but I worry a lot less."
Ready To Learn More?
For a limited time, we are offering a Trial Subscription. 

This is an opportunity for you to see how the program works firsthand and to see if it is the right fit for you.   

There is no obligation to continue. In fact, we don't even ask for your credit card information!
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